Profile

Alexandra Cain is a freelance finance journalist who is based in Sydney, Australia. Ali has a passion for finance and business and loves writing about domestic and international financial markets and entrepreneurship. She likes nothing better than getting her head around esoteric financial topics and making them easily understandable in her copy.

Ali also authored the popular Savvy Investor blog on The Sydney Morning Herald's web site. She also contributes to and edits a number of other Herald sections.

She has also co-authored two books with David Koch, Strap on the Parachute: starting a business in good times and bad and Riding the recovery: 101 success strategies for business and life.

Ali also writes regularly for The Australian Financial Review and CFO magazine. She has recorded numerous video interviews on personal finance topics for yahoo!7 and has also presented corporate videos.

She is also the editor of Finsia’s inFinance member magazine.

Overseas, Ali writes for CEO magazine, published in the UK and US, as well as Finance Director Europe, which is published in the UK, and Pensions & Investments, published in the US. Ali also works as an occasional stringer for the UK Sunday Times.

Ali holds a Bachelor of Economics degree from the University of Sydney as well as a Master of Arts in Communication Management from the University of Technology, Sydney. She has also taught and written communication and journalism subjects for the University of Technology, Sydney and APM College.

Ali has also helped produce the conference program for the Eurasian Media Forum, held in Kazakhstan. Some of Ali’s corporate clients have included the Association of Chartered Certified Accountants, the Australasian Investor Relations Association, Barclays Global Investors, the Commonwealth Bank, Goldman Sachs, ING, J P Morgan (Hong Kong), Macquarie Bank, National Australia Bank, PwC, St George Bank and Trust

She lives, works and surfs in sunny Manly.

To commission Ali to write a well-written, thoroughly researched story for your publication or business call +61 4 1172 5593 today or email her at ali@alexandracain.com.

Alexandra Cain
7/1 East Esplanade
Manly NSW 2095
Australia
Tel: +61 2 9976 5517
Skype: Alexandra Cain

Blog

  • Better get a lawyer for your Facebook page

    Posted January 23, 2012 at 3:49 am by Alexandra    

     

     

     

     

     

    There are many grey areas around the legal risks attached to social media use in business. But, say experts, the key to reducing these risks is a robust social media policy and thorough staff training.

    Adam Franklin, marketing manager of web strategy company Bluewire Media, says social media risk mitigation starts with training staff about appropriate use of platforms such as Facebook and Twitter.

    “It’s also essential as the business owner, you have access to the enterprise’s social media accounts and all the passwords that relate to them so you can change them and access the accounts if you need to,” he says.

    Franklin says it’s also important to have a plan in place so that if something does go wrong, for example if a blogger posts negative informat ... Read More

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  • News

    Spotted Cow Cookies takes off

    April 4, 2011

    This time last year, Tahnee Walters, founder of Spotted Cow Cookies, was pondering how to take on the more established cafe cookie brands such as Byron Bay Cookies and the Sydney Cookie Co. Flash forward a year and Walters is now supplying cookies to 80 Virgin Blue planes, doubling her business over...

    Tattoos get amazing exposure online

    April 4, 2011

    Amazing Raymond’s experience using Google Ad Words to drum up business for his temporary tattoo enterprise has been nothing short of, um, amazing. “Since I started using Ad Words six years ago my business has tripled; I now get 95 per cent of my business through the ‘net,” says Raymo...

    What price beauty?

    January 17, 2011

    OK, so this is one for the ladies, given hair removal is top of mind for females at this time of year (although granted, an increasing number of men also make use of the ancient art of depilation). I have a friend, who we’ll call Charlotte, who decided to investigate an investment in laser hair re...