Alexandra Cain is a freelance finance journalist who is based in Sydney, Australia. Ali has a passion for finance and business and loves writing about domestic and international financial markets and entrepreneurship. She likes nothing better than getting her head around esoteric financial topics and making them easily understandable in her copy.

Ali also authored the popular Savvy Investor blog on The Sydney Morning Herald's web site. She also contributes to and edits a number of other Herald sections.

She has also co-authored two books with David Koch, Strap on the Parachute: starting a business in good times and bad and Riding the recovery: 101 success strategies for business and life.

Ali also writes regularly for The Australian Financial Review. She has recorded numerous video interviews on personal finance topics for yahoo!7 and has also presented corporate videos.

Overseas, Ali writes for CEO magazine, published in the UK and US, as well as Finance Director Europe, which is published in the UK, and Pensions & Investments, published in the US. Ali also works as an occasional stringer for the UK Sunday Times.

Ali holds a Bachelor of Economics degree from the University of Sydney as well as a Master of Arts in Communication Management from the University of Technology, Sydney. She has also taught and written communication and journalism subjects for the University of Technology, Sydney and APM College.

Ali has also helped produce the conference program for the Eurasian Media Forum, held in Kazakhstan. Some of Ali’s corporate clients have included the Association of Chartered Certified Accountants, the Australasian Investor Relations Association, Barclays Global Investors, the Commonwealth Bank, Goldman Sachs, ING, J P Morgan (Hong Kong), Macquarie Bank, National Australia Bank, PwC, St George Bank and Trust

She lives, works and surfs in sunny Dee Why.

To commission Ali to write a well-written, thoroughly researched story for your publication or business call +61 4 1172 5593 today or email her at

Alexandra Cain
19 McIntosh Road
Dee Why NSW 2099
Tel: +61 2 9982 8865
Skype: Alexandra Cain


  • How to fix a dead laptop

    Posted December 5, 2017 at 9:21 pm by Alexandra    







    Last week my laptop died. Well, that’s not strictly true – its power socket did after a power surge blue it out, rendering it impossible to recharge.

    When it stopped recharging I hoped the power chord was at fault, and that’s all I would have to replace when I rocked up to JB Hi-Fi to replace it first thing Monday morning.

    But alas, the whole computer had to go. So I bought a replacement and took it to my exceptionally talented IT guy Ben Tan at Manly Computronics> He took one look at its tiny, 90 gigabyte memory and sent me straight back to JB to get one with enough memory, which was 256 gigabytes.

    I was very impressed with JB Hi-Fi at Warringah Mall – shout out to Hugh who helped me. Even though I had opened and used the first laptop, they were ... Read More

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