Alexandra Cain is a freelance finance journalist who is based in Sydney, Australia. Ali has a passion for finance and business and loves writing about domestic and international financial markets and entrepreneurship. She likes nothing better than getting her head around esoteric financial topics and making them easily understandable in her copy.

Ali also authored the popular Savvy Investor blog on The Sydney Morning Herald's web site. She also contributes to and edits a number of other Herald sections.

She has also co-authored two books with David Koch, Strap on the Parachute: starting a business in good times and bad and Riding the recovery: 101 success strategies for business and life.

Ali also writes regularly for The Australian Financial Review. She has recorded numerous video interviews on personal finance topics for yahoo!7 and has also presented corporate videos.

Overseas, Ali writes for CEO magazine, published in the UK and US, as well as Finance Director Europe, which is published in the UK, and Pensions & Investments, published in the US. Ali also works as an occasional stringer for the UK Sunday Times.

Ali holds a Bachelor of Economics degree from the University of Sydney as well as a Master of Arts in Communication Management from the University of Technology, Sydney. She has also taught and written communication and journalism subjects for the University of Technology, Sydney and APM College.

Ali has also helped produce the conference program for the Eurasian Media Forum, held in Kazakhstan. Some of Ali’s corporate clients have included the Association of Chartered Certified Accountants, the Australasian Investor Relations Association, Barclays Global Investors, the Commonwealth Bank, Goldman Sachs, ING, J P Morgan (Hong Kong), Macquarie Bank, National Australia Bank, PwC, St George Bank and Trust

She lives, works and surfs in sunny Dee Why.

To commission Ali to write a well-written, thoroughly researched story for your publication or business call +61 4 1172 5593 today or email her at

Alexandra Cain
19 McIntosh Road
Dee Why NSW 2099
Tel: +61 2 9982 8865
Skype: Alexandra Cain


  • Euro set to rise as Eurozone holds firm

    Posted June 14, 2017 at 11:42 pm by Alexandra    







    The euro has recently rallied back to the highs it reached on the night of the US election, on the back of the improved economic outlook for the Eurozone that has emerged over the course of 2017.

    The question is whether the currency can maintain this momentum.

    Tim Muirhead, director of Arbidyne, sees value in the euro for now.

    “Our view is based on the strength of the German economy, the chance for genuine reform in France and the purchasing power discount of the euro compared to the US dollar,” he says.

     As the ... Read More

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